A quest for the valuable product and a passion for technical precision led A.P.C.to develop this new interaction focused on the GEL-SONOMA™ 15-50 sneaker,known for its excellent comfort and chunky aesthetic.Keeping the exuberant ASICS identity in mind,the A.P.C.Studio decided to work with simple solid-colored pieces in beige,blue and black,but to spruce them up with multicolored tie-dyed laces.Another distinctive element of this interaction is presented in the shared A.P.C./ ASICS logo that is encapsulated in a plastic bubble on the outer edge of the shoe as a subtle nod to the brands’ mutual attachment to each other.As for the soles,they come in several fun colors to add the finishing touch to the shoe’s design.The result is a sneaker at the crossroads of fashion and streetwear; backed by the irreproachable know-how and expertise of ASICS.
